ArtBound Initiative Ambassador

ArtBound Initiative is a career accelerator for creatives. I was accepted into the program and selected to be an ambassador to represent them and raise awareness. I created social first content pieces for ABI’s Instagram page, highlighting key takeaways from the ABI Academy and my internship experience.

During the program I worked in New York City at Factory PR on the Digital and Social team, supporting two major client events. I used this opportunity to showcase behind-the-scenes work in fashion and tech PR and the realities of life as an intern in the creative industry.

With my background in social media, the most impactful lesson I gained from ABI was the importance of building a professional, marketable personal brand online. I applied this insight to produce a reel that offered tangible branding tips for creatives and emerging professionals.

See the content pieces below!